Senior Copywriter

Description:

Hawkeye, part of Publicis Groupe Canada, is a leading CRM specialist agency that creates personalized one-to-one experiences across the customer journey. By combining human insights, creativity, data intelligence, and advanced technology, the company delivers impactful marketing solutions for diverse clients and industries.

As a Senior Copywriter, you will collaborate with an Art Director and other creative professionals to develop and execute compelling marketing concepts across multiple 1:1 channels, including eCRM, direct mail, social media, print, and digital platforms. You will be responsible for concept development, copywriting, and bringing creative campaigns to life that resonate with target audiences while leveraging data intelligence for communication effectiveness.

Key Responsibilities:

• Partner with an Art Director to conceptualize and deliver creative marketing campaigns across various channels.

• Develop engaging, customer-focused copy that aligns with campaign objectives and brand voice.

• Apply data insights to enhance messaging and achieve communication goals.

• Present and sell creative work to clients and stakeholders.

• Maintain awareness of emerging marketing trends, competitor strategies, and new technologies to ensure innovative solutions.

• Balance conceptual thinking with execution across multiple client projects.

Required Skills & Qualifications:

• Strong knowledge of direct marketing and CRM creative strategies.

• Expertise in customer-centric communication, user-centered design, and digital storytelling.

• Proficiency in Microsoft Word; Figma and/or Adobe Creative Suite experience is a plus.

• Excellent communication, conceptualization, and presentation skills.

• Strong understanding of social media platforms and trends for 1:1 marketing communication.

• Degree in English, Journalism, Advertising, Fine Arts, or related field.

• Minimum 8+ years of integrated marketing and copywriting experience.

Thought Leadership Expectations:
Senior Copywriters are expected to stay updated on marketing trends, technologies, and competitor strategies, ensuring continuous innovation in creative solutions.