Senior Marketing Communications Specialist

Description:

Sony Electronics has an exciting opportunity for a Senior Marketing Communications Specialist to work out of our Toronto, Canada offices and play a key role in the marketing communications planning and execution for Sony's Home Entertainment division.

Responsibilities

This role is responsible for supporting the development and execution of marketing communications strategies for Sony’s Home Entertainment business, with a primary focus on the Canada market and channel marketing execution across both the U.S. and Canada. The position helps translate business priorities, consumer insights, and retailer needs into effective go-to-market plans across retail, digital marketing, creative, and channel marketing programs. The role requires strong project management, cross-functional collaboration, retail/channel marketing experience, and the ability to evaluate program performance to inform future planning.

Senior Marketing Communications Specialist Responsibilities Include
 

• Canada market focus plus U.S./Canada channel marketing planning and execution
• Integrated go-to-market planning across retail, digital marketing, creative, CRM, and channel programs
• Partnering with retailers to build annual marketing plans, support execution and review ongoing reporting. Evaluate performance against objectives and translate results into actionable learnings for future planning.
• Cross-functional project management and stakeholder coordination.
• Understanding of the product market, target consumers, retailer dynamics, competitive landscape, and emerging trends to inform relevant marketing strategies.
   

Minimum Requirements
 

• BA/BS degree required or equivalent experience.
• 2 to 4 years of experience in marketing communications, channel marketing, retail marketing, digital marketing, or integrated campaign execution.
• Experience supporting Canada market planning and/or U.S. and Canada retail/channel marketing programs.
• Retailer/channel marketing experience, including planning, asset execution, promotional support, and sales alignment.
• Strong project management skills across briefs, timelines, stakeholders, assets, expense management, and cross-functional workstreams.
• Ability to track performance, summarize results, and identify actionable learnings.
• Strong communication, presentation, and copywriting skills.
• Ability to develop multi-channel strategies grounded in product, consumer, competitive, and market insights.
• Proactive, detail-oriented, and able to manage multiple priorities on tight timelines.
• Competency in PowerPoint, Excel, and Word.