Description:
The Associate Product Marketing Manager, GRC will support the go-to-market strategy and execution for select products in Mitratech's GRC portfolio. This role will focus on positioning and messaging, competitive intelligence, product launches, and sales enablement, working closely with Product Marketing, Product Management, Sales, Demand Generation, and Customer Marketing. We're looking for a hands-on marketer who can own defined projects, turn complex product and market information into clear, customer-facing messaging, and collaborate effectively across teams. The ideal candidate is curious, proactive, organized, and comfortable using data and AI tools to make marketing work more efficient.
Essential Duties & ResponsibilitiesLaunch & GTM Execution
- Support go-to-market activities for new products, capabilities, and feature releases.
- Translate product updates into launch messaging, sales materials, presentations, and other customer-facing assets.
- Coordinate with Product Management, Demand Generation, Customer Marketing, and Sales to support launch execution.
- Support cross-sell and upsell initiatives by developing messaging and materials that help customers understand the value of additional products and capabilities.
- Help ensure product positioning is consistently represented across relevant marketing and sales channels.
Sales Enablement
- Develop and maintain sales enablement materials including buyer's guides, competitive guides, presentations, FAQs, objection-handling resources, and product messaging.
- Manage the internal sales enablement tool and sales asset repository and act as primary administrator
- Support sales training and internal communications around new products, releases, positioning, and competitive insights.
- Provide timely support for sales requests related to product messaging, competitive information, and deal-specific needs.
AI-Enabled Workflows
- Use AI tools to streamline research, competitive monitoring, content development, and other repetitive marketing workflows.
- Help test, improve, and maintain AI-assisted workflows while ensuring outputs remain accurate and aligned with business needs.
- Come up with new ways to use AI in the PMM lifecycle and build skills and agents to assist
Competitive Intelligence & Win/Loss
- Monitor competitors, market trends, customer needs, and developments across the GRC landscape.
- Support the development and ongoing maintenance of competitive battlecards and sales resources for assigned products.
- Support win/loss analysis by organizing feedback and identifying trends.
Requirements & Skills:
- 2-3 years of relevant experience in product marketing, B2B technology, SaaS, risk, compliance, or a related field.
- Experience working cross-functionally with Product, Sales, Marketing, or Customer teams.
- Strong written and verbal communication skills, with the ability to simplify complex products and concepts for different audiences.
- Experience creating marketing and sales enablement materials for B2B audiences.
- Comfortable conducting market and competitive research and turning findings into practical insights and assets.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Comfortable working with marketing or business metrics and using data to inform decisions.
- Hands-on experience using AI tools to improve research, content creation, analysis, or marketing workflows.
- Experience in GRC, risk, compliance, cybersecurity, legal technology, or enterprise SaaS is an asset.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is an asset.