Marketing Specialist

Description:

Veritas Communications (Luxine Veritas) is seeking a dynamic Media Relations & Influence Marketing Specialist to join its growing team in Montreal. This role is ideal for a passionate strategist with a strong background in public relations, influencer partnerships, and brand storytelling. The successful candidate will be responsible for developing and executing impactful PR and influencer campaigns, managing media relations, and driving innovative marketing strategies aligned with client objectives.

The role requires a balance of creativity, leadership, and organizational skills to manage multiple projects simultaneously while maintaining a keen eye on cultural, digital, and social trends that influence audiences.

Key Responsibilities:

• Conceive and execute high-impact PR and influencer campaigns that align with client objectives.

• Oversee all stages of influencer campaigns: identification of creators, briefing, negotiations, contracts, approvals, and performance analysis.

• Draft strategic plans, press releases, media pitches, and engaging content.

• Build and maintain strong relationships with Quebec media outlets and content creators.

• Ensure delivery of all project milestones, deliverables, and timelines.

• Actively contribute to client presentations and new business pitches.

• Analyze media coverage, assess campaign performance, and provide actionable recommendations.

• Stay ahead of cultural, social, and digital trends to inform innovative strategies.

Why Join LuxineVeritas?

• Influence is considered an art form, and culture is at the heart of everything we do.

• Creativity is not just welcomed—it is celebrated and nurtured.

• Every voice matters: your input, perspective, and innovative ideas are valued.

• Professional development and growth are top priorities within the organization.