International Marketing Manager

Description:

• Develop effective strategies and plans to boost the company’s reputation and generate demand for new and existing solutions to drive adoption in the broader public sector space
• Deploy successful marketing campaigns from conceptualization to execution and report out
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a monthly and annual basis and allocate funds wisely
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behaviour and adjust promotional and advertising campaigns accordingly
• Develop buyer personas and solution content for new and existing offerings

Details:

• Responsible for marketing Gordian products and solutions to the public sector:
• Develop integrated marketing plans to drive brand awareness, customer engagement, demand creation and lead generation
• Coordinate with product and marketing team to ensure persona-based messaging is included in all marketing efforts and customer touch points in a consistent and impactful way to position the company as thought-leaders within the space
• Plan, implement and track Marketing efforts:
• Setup and monitor campaigns in marketing systems and tools, including Marketo, Asana and Salesforce
• Analyze campaign performance and provide recommendations for testing, optimization and future enhancements
• Define appropriate marketing activity and Key Performance Indicator metrics at the campaign, program and industry level; monitor and report performance to company leadership
• Serve as main Marketing point of contact for sales team:
• Work with cross-functional departments to develop go-to-market strategies for new and evolving products to address special nuances and requirements in ways that will strengthen our brand and boost sales
• Provide sales enablement tools to aid in the buying journey to convert leads
• Manage lead funnel and work with sales teams to manage lead volume and velocity
• Serve as Marketing subject matter expert:
• Assist in developing industry buyer personas and solution content for new and existing offerings and validate through voice of the customer
• Stay abreast of industry and competitive landscape
• Understand the product buyer journey and identify and capitalize on customer retention and satisfaction opportunities