Segment Campaign Manager

Description:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who You Are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Segment Campaign Manager who will spearhead the development and execution of high-impact, integrated segment marketing campaigns that directly contribute to achieving revenue objectives. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What You'll Do:

As a Segment Campaign Manager your key area of responsibility will be developing and executing end-to-end segment marketing strategies to drive customer acquisition, expansion, and retention. This includes collaborating with cross-functional teams to bring strategies to market, optimizing lead flow into the pipeline, analyzing campaign performance for ROI, managing various marketing program executions, delivering targeted ABM and Always On initiatives, and becoming a segment expert to inform messaging. You will need to work closely with segment marketing, product marketing, channel marketing, business development, digital and creative teams, Marketing Automation, Revenue Operations, and Sales teams, as well as external agencies and vendors.

To be successful in this role you will be a creative and analytical marketing professional with strong collaboration and project management skills. In addition, the successful candidate will have proven analytical and budget management abilities to optimize campaign performance and ROI. Expertise in full-funnel marketing, lead nurturing, and pipeline management, coupled with a passion for understanding market segments and delivering measurable results, is essential.

How you'll make an impact
 

• Develop and manage the end-to-end segment campaign marketing strategy, including campaign planning workbooks and strategic annual campaign plans, to drive new customer acquisition, account expansion, and customer retention.
• Partner with segment marketing, product marketing, channel marketing, and business development to ensure alignment of campaign strategies with overall segment business goals.
• Collaborate with Marketing Automation, Revenue Operations, and Sales teams to develop dynamic nurturing campaigns, optimize marketing qualification methodology for lead pass-through, and manage the lead pipeline from MAL to closed-won/lost.
• Forecast, monitor, and analyze campaign metrics against KPAs to inform future campaign plans, optimize budget allocation, and deliver marketing ROI analysis and performance tracking. Champion continuous improvement by actively developing skills and identifying opportunities to enhance campaign processes and tools, including the evaluation and adoption of new marketing technologies.
• Lead and guide agencies, vendors, and internal departments in the execution of advertising, full-funnel content, social media, success stories, sponsorships, events, webinars, podcasts, and channel/partner programs to achieve segment campaign objectives.
• Collaborate with content, creative, digital, and sales teams to deliver Account-Based Marketing (ABM) and Always On programs aligned with campaign plans. Maintain Ideal Customer Profiles (ICPs) and continuously develop buyer personas to inform campaign/content strategy at the segment and targeted account level.
• Establish subject matter expertise in the assigned segment, leveraging competitive/market analysis to create differentiated campaigns and messaging that highlight Geotab's unique value proposition and attract ideal leads. Support Geotab's annual customer and partner conference “Connect” with segment campaign plans and programs.
   

What you'll bring to the role
 

• 5-8 years of experience in B2B Saas marketing campaign strategy development and execution with measurable outcomes and data-driven analytical approach to decision-making.
• Previous experience in the Commercial Transportation Vocational segment including Construction, Utilities, Oil and Gas, Mining, Agricultural and Forestry, Warehousing, Telecom, Towing, Armored Car, Landscaping, Air, Rail and ship transportation or comparable sub-segments is highly preferred.
• Previous industry experience in telematics, connected transportation solutions, B2B IT or software industry marketing, or comparable experience is a strong asset.
• Exceptional verbal and written communication skills, with the ability to effectively lead, influence, and collaborate across all organizational levels.
• Strategic, data-driven, and results-oriented mindset with a focus on achieving objectives.
• Strong ability to stay current with emerging technologies and technical aptitude, including proficiency in CRM systems (e.g., Salesforce), marketing automation platforms (e.g., Salesforce Marketing Cloud), workflow tools (e.g. Jira), Google Suite, and AI tools (e.g., Gemini, ChatGPT) for campaign planning, content creation and data analysis.
• Proficient in account-based marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense, Demandbase or Zoominfo is preferred.
• Excellent interpersonal skills, including diplomacy, negotiation, conflict resolution, and relationship management.
• Adaptability and resilience to thrive in a fast-paced environment with evolving priorities and deadlines.
• Proactive and resourceful with a willingness to take initiative, propose innovative ideas, and adapt to change within a dynamic, flat organizational structure.
• Strong project management skills, including the ability to identify needs, develop solutions, and manage projects from inception to completion.
• Collaborative team player with the ability to engage effectively with stakeholders at all levels.