Marketing Specialist

Description:

• marketing programs involving the translation of business objectives into creative strategies and tactics;

• Project manages integrated multi-channel campaigns with digital and traditional tactics in multiple markets simultaneously;

• Understands and works closely with the Brand & Content team and Market Development Team to optimize content and channels based on performance reporting and in-market intelligence;

• Marketing program liaison for internal teams as well as key production liaison with agency partners on the development and execution of creative assets;

• Implements Destination BC brand strategies, policies and standards, as well as ensures trademark and copyright regulations are effectively and consistently adhered to in all marketing programs;

• Provides tactical marketing expertise to Destination BC colleagues and stakeholder, contractors, suppliers and industry partners including active and effective participation on various project-based, cross-functional business teams (e.g. providing guidance/input into project briefs, communications plans, creative strategies/optimizations and media strategies/optimizations);

• Utilizes and makes recommendations for the improvement of established project management processes and systems, including project briefs, estimates, timelines and status reports;

• Manages project-related timelines and financial processes including:
  • Providing assistance and input into the timely and accurate management of the annual budget; and
  • Managing assigned project budgets as required. This includes the accurate management of estimates and invoices.

• Supervises staff including the assignment of work, development and evaluation of performance plans, and approval of leave;

• Manages program area contracts to ensure compliance with government policies and procedures and certifies satisfactory contract performance for release of payment; and
• Other related duties as necessary.