Marketing & Social Media Specialist

Description:

DUTIES AND RESPONSIBILITIES :

• Creates marketing strategies and an annual marketing plan that aligns with the Library Services Strategic Plan and priorities. Develops stories, designs and implements new initiatives to promote Library Services, and coordinates events that align with the strategic plan, demonstrating BCIT Library’s values, while building relationships across the Institute’s multiple campuses and programs.
• Proactively seeks information for content creation, and identifies media stories/opportunities; develops and drafts communication materials, including news releases and media event briefs and agendas, speaking notes, library key messaging, and both internal and external website content.
• Manages the Library’s social media accounts and online presence; maintains knowledge of current trends. Creates and edits pages and page blocks as required, consulting with stakeholders for tasks beyond the scope of web composer software.
• Collaborates with Library colleagues to develop and implement outreach activities, communication and events. Plans and executes all Library Services events; supports colleagues and coordinates logistics in promotion and implementation; and recruits, schedules and directs volunteer staff.
• Monitors and assesses the effectiveness of Library Services marketing campaigns, making recommendations and providing support in enacting change as applicable.
• Builds and maintains collection of digital photographs of library events and services; creates impactful physical and digital visuals, and other promotional materials (e.g., handouts/brochures) as requested.
• Collaborates with Student Association, Student Services, Marketing & Communications, Education Support & Innovation, and various Schools on communication, events, and reports.
• Supports Marketing & Communications department with deliverables related to internal and external campaigns, publications, posters, videos, etc.; reviews and approves Library Services information and data for Institute publications as required. Collaborates with Media and Maker Specialists for completion and quality control of marketing deliverables.
• Leads and coordinates Library Services’ participation in BCIT initiatives and campaigns. Initiates and provides support on projects related to student/staff engagement. Explores and recommends new technologies that advance student participation efforts.
• Administers marketing budget for promotional activities, contest prizes and gifts.
• Coordinates library feedback program with Marketing & Communications department; collects and maintains statistics on feedback issues and reports out on trends.
• Participates in Records Custodian training and remains current with record keeping practices, policies and procedures (both BCIT and FOIPOP).
• Performs related duties as assigned.