Digital Marketing Specialist

Description:

O2E Brands, a multiple-time winner of Canada's Best Workplaces award, is looking for a Digital Marketing Specialist to join its Local Commercial Marketing team in Vancouver, BC. This is a hybrid full-time opportunity designed for an experienced marketer with a strong track record in digital campaign management and performance marketing across search, social, and display platforms.

In this role, you will be a key player in driving lead generation and revenue growth through data-driven digital strategies. You will collaborate with cross-functional teams, manage media spend, and analyze campaign performance while helping shape the future of scalable digital marketing initiatives at O2E Brands.

Key Responsibilities:

• Manage and optimize paid digital campaigns across Google Ads, LinkedIn, Meta, and other platforms.

• Execute data-driven campaigns that generate traffic, leads, and revenue aligned with local commercial goals.

• Design and run structured A/B tests and test-and-learn programs on YouTube, listings, and lead generation.

• Build and manage high-converting landing pages and web content using CMS tools.

• Maintain the company’s LinkedIn presence through strategic integration of organic and paid content.

• Oversee and improve local SEO strategy, both technical and content-driven, to enhance visibility and inbound lead capture.

• Analyze website traffic using tools like GA4 and Google Tag Manager to inform UX and conversion rate optimization (CRO) improvements.

• Collaborate with internal teams and external media partners to ensure effective performance, ROI, and budget efficiency.

• Share campaign results, industry trends, and digital marketing best practices to support a culture of innovation and scalability.

What You Bring:

• 3–5+ years of experience in digital marketing, preferably in a B2B, multi-location environment.

• Proven experience managing paid search, display, social media, and retargeting campaigns.

• Proficiency in platforms like Google Ads, Meta Business Manager, and LinkedIn Campaign Manager.

• Strong knowledge of SEO (technical and content), CRO, UX, and analytics tools like GA4 and Google Tag Manager.

• Experience managing website content and building landing pages.

• Analytical mindset with the ability to translate data insights into actionable marketing strategies.

• Familiarity with HTML, CSS, or JavaScript is a plus.

• Working knowledge of design tools such as Adobe Creative Suite or Figma.

• Excellent communication and collaboration skills with a growth-oriented, performance-driven approach.

Compensation & Benefits:

• Annual Salary: CAD 70,000 – 80,000 (equivalent to CAD 5,833 – 6,667 per month)

• Comprehensive health and dental benefits

• Gym access at corporate headquarters

• Professional development programs

• Wellness initiatives and a supportive hybrid work environment

Hiring Process:

1. Pre-Screening: Informal discussion to review experience and motivation

2. Interviews: Two or more rounds, including scenario-based questions

3. Assessment/Presentation: Showcase your problem-solving and digital marketing thinking

4. References & Background Check

Note: O2E Brands uses transcription tools to promote inclusive interviewing.

About the Company:

O2E Brands is the parent company behind home-service brands like 1-800-GOT-JUNK? and WOW 1 DAY PAINTING. The company champions a supportive and inclusive culture and has been recognized 15 times as one of Canada’s Best Workplaces. They prioritize growth, innovation, and employee well-being through flexible work arrangements and continuous learning opportunities.