Marketing And Communications Director

Description:

As Director, Marketing and Communications you will be the driving force behind a public awareness campaign that inspires giving, builds community, and strengthens relationships. If you’re an experienced professional in communications, marketing, and fundraising as well as passionate about Guelph-Wellington healthcare and community, this could be the next chapter in your career. 

 
What We Offer
Comprehensive benefits, including group benefits plan and defined benefit pension, generous time-off, personal days, early closures on summer long weekends
A hybrid work model (based primarily in our Guelph office)
A collaborative and purpose-driven culture
The opportunity to help build toward a new hospital for our growing community
 
About the Role

As a senior leader, you'll report to the CEO and work closely with the Directors of Philanthropy and Philanthropic Programs. You’ll lead strategy development and implementation across communications, marketing, annual giving, and community fundraising, while providing guidance and mentorship to a growing team. You will be stepping in to lead a high performing team who have experienced considerable growth over recent years. Your challenge will be to lead us into an even brighter future, building awareness, growing our donor base, and exploring new opportunities as we seek to meet ambitious plans for the future of Guelph General Hospital. 

While this position is structured as a full-time, 12-month contract to contribute to the coverage plans for a parental leave, we recognize that exceptional candidates may bring valuable experience from consulting, agency, or portfolio careers. For the right candidate, we may consider a reduced schedule with prorated compensation. In addition, there may be an opportunity for extension beyond the initial term, subject to organizational needs, funding, and business priorities.

Key Responsibilities:

Lead Public Awareness Campaign

Issue the prepared RFP for the Foundation’s public awareness campaign
Select and onboard a qualified agency or vendor partner(s), negotiating scope and deliverables to align with budget and organizational goals 
Oversee campaign execution from concept to launch, ensuring brand consistency and message alignment with Foundation and Hospital priorities
Establish and track key performance indicators in collaboration with the selected partner(s) to measure campaign reach, engagement and effectiveness
Deliver regular progress updates to leadership (including GGH Comms and the Foundation Board of Directors), including a final campaign report with recommendations for future initiatives 

Steward of the Foundation’s Brand Voice

Develop compelling, audience-focused messaging to support broad awareness-driving and fundraising initiatives, including events, annual giving, community engagement and integrated campaigns
Advance the Foundation’s brand consistently across all communications channels and materials, ensuring a clear and cohesive brand voice 
Develop and execute in-hospital marketing efforts to ensure Foundation presence across the hospital’s two campus locations (including but not limited to posters, TV screens, brochures, etc.)
Guide tactical roll out of communications materials (across digital, print and paid media), acting as the steward of brand guidelines and key messaging 
Support Foundation leadership with briefings and speaking notes for internal and external engagements 
Build and maintain strong relationships with Guelph General Hospital Communications team, clinical leaders, and external partners to ensure aligned messaging

Media Relations

Develop campaign-based and seasonal media strategies to reach audiences within Guelph and surrounding areas 
Build and manage media relations with online, print and broadcast journalists 
Collaborate with internal stakeholders and spokespeople to facilitate proactive / reactive media opportunities, broadening the awareness of the Foundation 
Media monitoring and reporting 
 

Team Leadership and Analysis

Monitor and report on cross-channel performance metrics and fundraising revenue
Ensure accurate recording of activities and revenue in Raiser’s Edge
Deliver regular performance reports, including ROI and strategic recommendations
·Support direct reports through coaching, performance management, and development
Foster a collaborative, inclusive, and mission-aligned team culture
Represent the Foundation positively across all community and stakeholder engagements
 
About You

You’re an experienced leader with a strategic mindset, excellent communication skills, and a passion for mission-driven work. You thrive in dynamic environments, enjoy mentoring others, and excel at bringing people together to achieve shared goals.

Must-Have Qualifications:

College or university diploma or degree - or equivalent experience - in marketing, communications, public relations or journalism
Minimum 8-10 years’ of relevant experience in marketing/communications including at least 5+ years of managing teams
Experience leading an RFP process and working with and managing agency partners and/or external vendors
Excellent written and verbal communications skills, with proven ability to develop persuasive and innovative communications strategies 
Capable of translating complex subject matter into digestible content across multiple channels
Strong project management and organizational skills, with the ability to multitask and manage competing priorities
Track record of successfully leading experienced teams and collaborating effectively with others including senior leadership, board members, Foundation staff, volunteers and donors, as well as external/agency partners 
Proficiency in MS Office and associated programs
Passion for the mission of the Foundation
Knowledge of Guelph-Wellington community
Commitment to advancing equity, diversity and inclusion