Description:
CBC Yukon is looking for a Senior Communications and Marketing Specialist to join the CBC Marketing, Communications and Brand team in Whitehorse, YT.
The successful candidate will report to the Manager of Communications, Marketing and Brand for the North, including Yukon, Northwest Territories, Nunavut, and Nunavik. They will collaborate with team members to implement a variety of marketing/communications strategies, projects and initiatives to support CBC’s digital, radio and television programming across the North.
This position requires someone with a passion for storytelling and relationship building, a deep understanding of the diverse and changing demographics of the region, and who thrives in fast-paced environments and relishes that no two days are the same
This is a permanent position based in Whitehorse, YT. This position is hybrid. An in-office presence in the CBC Whitehorse’s station is required, as is the ability to travel and work at community events and locations across the region as required.
Duties For This Position May Include
- Advancing strategic objectives to grow CBC’s connections with younger, diverse audiences, creating strategies to identify new audiences and reach people where they are, both in-person and online.
- Leading and developing community engagement activities for CBC in the North including working closely with community partners and editorial colleagues on station initiatives, outreach opportunities, community events and stakeholder engagement.
- Developing, implementing and monitoring strategic integrated marketing plans to promote the CBC brand, programming and initiatives across all platforms (social, digital, radio, TV).
- Collaborating with cross-functional teams and departments to develop and generate strategic campaigns that attract target audiences and foster meaningful engagement.
- Create and implement innovative social media strategies to deepen our community connection and promote awareness and attendance for campaigns and events with new audiences.
- Creating strategies to identify new audiences, create tailored on-line experiences, foster brand engagement and enable community connection.
- Develop reports demonstrating campaign successes as well as identifying key learnings.
- Collaborate with marketing communications teams across CBC to elevate national priorities and campaigns while supporting editorial objectives and journalism standards and practices.
- Cultivate and manage relationships with internal and external partners including community members, partner organizations and vendors.
We Are Looking For a Candidate With The Following
- Post-secondary certificate, diploma or a university degree in Communications/Public Relations or Marketing, or an equivalent combination of education, training and experience.
- Five or more years of experience in communications, public relations and/or marketing.
- A strong proven connection to the communities we serve across the North, and experience developing strategies to connect with new, younger and more diverse audiences.
- Superior writing, editing and proofreading skills, working knowledge of a wide range of communications and marketing materials and tactics and ability to adapt writing for different audiences and platforms.
- Strong organization and time management skills with the ability to manage multiple projects on tight deadlines and with attention to detail.
- Demonstrated ability to plan and coordinate events, both in-person and virtual, including development of critical path, run of show and briefing documents, and understanding of budget management.
- Demonstrated public speaking and networking skills.
- Superior social media marketing skills, with a keen understanding of digital/social trends and demonstrable success in creating social media content (filming, editing, posting according to brand guidelines), executing strategies/campaigns and managing business channels.
- Ability to leverage research data to drive marketing decisions.
- Experience with Google Suite tools (Docs, Drive, Sheets, Slides, Calendar, Meet).
- Experience with Dash Social or other social media tools, and video editing tools with an understanding of creation, editing, captions for social media content purposes.
- Flexibility in work hours as workflow demands, including the ability to work shift work, including evenings, weekends and holidays, as required.
- Availability to travel across the team’s region for short periods if required. A valid driver’s licence as well as a driving record that meets the minimum requirements of CBC/Radio-Canada's insurance company is considered an asset.
- Knowledge of languages other than English is considered an asset, particularly an Indigenous language.
- Demonstrated connection to and knowledge of Indigenous cultures and communities, and of the North.