Brand Manager

Description:

YOUR ROLE

• Strategy: Set the short and long-term strategic vision and plans for the assigned brands; aligning with the overall Henkel Consumer Brands Division goals and the global organization’s vision. Contribute to channel/account plans with support of sales strategy/ sales teams.
• Brand Planning: Plan and deliver full year integrated brand plans with internal cross-functional and external agency partners to deliver against brand and sales targets. Experience with large national innovation launches will be considered a bonus.
• Business Analysis: Become a business expert by closely tracking business performance, providing situation deep-dives as needed, and evaluating marketing initiatives and innovations.
• Brand Management: Profitability optimization, media planning, consumer promotion, market research, merchandising initiatives, and packaging development.
• Innovation: Lead Canada specific innovation projects and leverage North American innovation shared across the border.
• Brand Differentiation: Create brand differentiation in market through distinctive marketing communication to achieve business targets and capture market share growth.
• Full P&L Ownership: Deliver on P&L targets by balancing profitable topline revenue growth with sales teams and cost improvement opportunities with cross-functional operations teams.
• Budget Management: Manage budget planning and management to ensure resource allocation meets brand and company targets.
• Global Representation: Regularly liaise with US/global counterparts to ensure opportunities to harmonize innovation and brand communications are fully leveraged.
• Operations: Work closely with supply chain to ensure product setup, relaunches & launches happen in a timely fashion with appropriate volume forecast assumptions and minimal disruptions/write-offs.