Description:
Sr Brand Manager
Location: Chicago, IL (AON) or Toronto, ON (Queen’s Quay Terminal) – Hybrid
The Opportunity
Reporting to the Global Marketing Capabilities Director, you will be a key driver within the Global Marketing Excellence team.
In this role you’ll champion our Global Marketing Capabilities—partnering with teams across regions to nurture a culture of excellence. You’ll be embedding a world-class marketing culture across all global zones and markets. If you are a seasoned marketer with creativity who loves "how" great marketing gets done as much as the "what," this is your stage.
What’s on the Menu?
- Strategic Capability Building: Support the development of global training programs within our Marketing Competency model, with a heavy focus on the Brand Growth System and Creative Effectiveness.
- Global Training Leadership: Co-lead the creation of BGS training modules tailored to diverse learning audiences, from junior marketers to senior leadership.
- Cross-Functional Collaboration: Partner closely with Zone Capability teams, Creative Effectiveness, The Kitchen (our internal agency), and Global L&D to ensure our learning tools meet the nuanced needs of markets around the world.
- Engagement & Communications: Design and execute internal communication plans that drive excitement and adoption of our global marketing playbooks.
Recipe for Success
We are looking for a Courageous, Curious, and Collaborative Leader who brings:
- Proven Marketing Pedigree: Experience as a Senior Brand Manager (or equivalent) with a deep understanding of what makes a brand thrive.
- Strategic Influence: The ability to gain buy-in from senior stakeholders and effectively convey complex messages across various global channels.
- High-Stakes Communication: In this role you’ll champion our global marketing capabilities—partnering with teams across regions to nurture a culture of excellence
- Operational Resilience: A "never settle" mindset with the ability to navigate a "blank slate" environment and manage multiple high-stakes projects simultaneously.
- Capability Expertise: Experience launching, executing, and delivering scalable results for large-scale marketing models or playbooks is highly preferred. This includes tracking adoption and achieving data driven goals.
- Business Acumen: A strong grasp of how marketing capabilities and consumer experience directly impact the strategic direction of a global business.
- Global Mindset: The flexibility to occasionally adjust your schedule to support and collaborate with our international teams across different time zones.
- Travel – Maintain a pulse on our global markets through regular travel (up to 25%). You will build face-to-face partnerships with regional leadership teams to ensure local execution aligns with our Global marketing vision.