Specialist, Digital Marketing

Description:

• Project management experience:
  • The ability to take marketing briefs and internal requests and provide clear direction to a team of online integrators
  • Ensuring the output resulting from those briefs and requests is delivered on time and meets brand, legal and senior management approval
• Digital marketing and targeting experience:
  • Identify and implement initiatives and creative that best targets our customers online
  • Continuously look for improvements across our Website in how information is presented, with the end goal of improving the customer experience
  • Interested in online trends and digital, eCommerce and Web best practices
  • Evaluate and monitor campaign results on an ongoing basis
• A creative eye and an understanding of the importance of accuracy. Being responsible for the implementation of various customer facing communications you should be comfortable with:
  • Proofreading
  • Copy editing
  • Providing feedback on creative and content
  • Paying attention to details and ensuring accuracy
• A strong collaborator who will partner with Sales, Marketing, Brand and I.T. teams to deliver customer-centric solutions