Senior Marketing Specialist

Description:

The successful candidate will play a crucial role in brand development contributing to strategic growth for our business. This is an engaging opportunity to leave your mark on our organization and gain exposure to projects in a variety of B2C business lines including food, pharmacy, convenience store, gas bar, home centre and liquor.

If you’re an ambitious and resourceful professional with a strong understanding of marketing strategy and retail operations, we encourage you to apply!

This position can be a hybrid or remote opportunity. Members of this team are primarily based out of Saskatoon, SK but can be located across Western Canada.

What you’ll do:

• Support new strategic growth strategies in food and liquor, targeting new customers, driving incremental sales, and growing market share.
• Lead the development, coordination, and implementation of marketing campaigns, programs, and projects designed to support FCL and local Co-op strategic initiatives.
• Collaborate with marketing colleagues to plan the right media mix and approach to effectively reach target customers and drive business results. This may include in-store experience (Point of Purchase Materials), digital and social media, email marketing, flyer advertising, and out of home media.
• Collect and gather data to make informed marketing decisions that effectively meet the needs of local co-ops and strategic business units.