Senior Digital Marketing Manager

Description:

Develop and execute digital marketing strategies to achieve business goals and objectives.

• Manage a team of digital marketing specialists, including PPC, social media, SEO, and content marketing experts.
• Collaborate with cross-functional teams, including agency partners, design, and analytics, to ensure seamless integration of digital marketing efforts with overall business objectives.
• Manage budgets and optimize spending across all digital marketing channels.
• Conduct ongoing analysis of campaign performance, using data-driven insights to inform strategy and tactics.
• Identify and evaluate emerging digital marketing technologies and platforms, and make recommendations for adoption where appropriate.
• Stay up-to-date with industry trends and best practices in digital marketing, and drive innovation and experimentation within the team.
• Develop and maintain relationships with external partners and vendors, including agencies, publishers, and technology providers.

Qualifications:

• Bachelor's degree in marketing, business, or related field;
• 3+ years of experience in digital marketing, with a track record of driving results and managing a team.
• Strong understanding of all aspects of digital marketing, including SEO, PPC, social media, email marketing, and content marketing.
• Experience with marketing automation and CRM systems.
• Proven ability to develop and execute digital marketing strategies that align with business objectives.
• Excellent analytical skills, with experience using data to drive decision-making.
• Strong leadership skills, with the ability to inspire and motivate a team.
• Excellent communication skills, with the ability to articulate complex concepts and strategies to a wide range of stakeholders.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.