Digital Advertising Strategist

Description:

Bluetrain is looking for a Digital Advertising Strategist to join their team in this full-time, permanent role. As a Digital Advertising Strategist, you'll be responsible for defining the strategic direction for clients' advertising efforts, executing plans, and analyzing the results. The role requires a deep knowledge of digital advertising platforms, creative thinking, and excellent communication skills to work collaboratively with both technical and non-technical teams. You will also be responsible for presenting in client meetings and creating long-term advertising strategies.

Key Responsibilities:

• Collaborate with Bluetrain team members to develop digital advertising plans for clients, including ad platforms, tactics/targeting, and budgets.

• Support Account Managers with advertising questions and performance issues, joining client meetings as required.

• Assist in business development efforts by brainstorming and scoping enterprise-level campaign proposals and RFP submissions.

• Perform peer reviews of client ad accounts to drive continuous improvement and knowledge development.

• Manage your own portfolio of priority ad accounts to improve performance.

• Provide consultation on advertising landing pages, recommending optimizations such as A/B testing.

• Stay updated on digital advertising trends to keep the team’s expertise current across platforms.

Qualifications:

• Degree or Diploma in Marketing/Business is a definite asset.

• Minimum 5 years’ experience with digital paid media, SEM, paid social marketing, data presentation, channel marketing, and/or marketing campaign management.

• Hands-on experience managing analytics and tag management platforms.

• Proven experience with marketing measurement tools focused on conversion, attribution, and performance management.

• Demonstrated success in developing strategic plans, executing them, and measuring/reporting results.

• Excellent written and verbal communication skills; ability to communicate with senior marketing leaders and executives.

What You'll Get:

• Competitive compensation and health/dental benefits.

• An additional $500 health spending account (HSA) after the first year.

• 3 weeks vacation time PLUS paid time off for the Holiday break in December/January.

• Progressive remote work policy and flexible working hours.

• Monthly team social activities.