Senior Assistant Brand Manager

Description:

• Gain an in-depth understanding and expertise of the brands and the business in Canada as you become the de-facto gatekeeper and brand leader.
• Accountable for delivering the annual financial plan as measured through market share, topline, margin and profit.
• Independently lead agencies and internal cross-functional teams to achieve brand objectives, including planning and executing the holistic 2023/2024 brand plans.
• General management accountability in all aspects of the brand, e.g., inventory, margins, P&Ls, SMOG, budget management.
• Leadership of key workstreams such as innovation (incl. business cases), special packs and displayers, Ecomm content etc.
• Develop a clear understanding of customer objectives and working in alignment with Sales and Trade Marketing counterparts to support customer needs.
• Work closely with global brand partners to optimize innovation mixes for the Canadian market, delivering on-time flawless execution of these programs.
• Unlocking new levers for growth for the business while working with the brand manager to unlock future portfolio building opportunities
• Driving mental and physical reach of core and new innovations & keeping a pulse of the latest consumer trends in Canada
• Support and contribute to realizing the objectives of the AP/Deo category as a member of the team.

Key Requirements:

• At least 3-4 years relevant marketing experience in CPG
• Degree in Marketing preferable
• Strong growth mindset and bias for action; operational rigor, with the ability to identify and execute new opportunities
• Has excellent Analytical/quantitative skills & project management skills; be able to effectively present and implement action plans.
• Strong interpersonal skills, and ability to develop strong relationships with remote teams (global and US, for example) as well as independently lead & motivate internal cross-functional teams & external agency partners
• Prior experience in Canadian market preferred