Graphic Designer

Description:

Abe, a specialized consultancy within the Directive family, is seeking a Motion & Graphic Designer to create high-impact, performance-driven visual assets for social media advertising across LinkedIn, Meta, YouTube, and TikTok. The role involves designing and implementing creative assets for A/B tests, optimizing content for digital marketing KPIs, producing motion graphics, short-form videos, and ensuring brand consistency across all platforms. This position is remote within Canada and offers collaboration with cross-functional teams to achieve clients’ business objectives.

Key Responsibilities:

• Craft compelling design assets such as ad sets and landing pages to improve digital marketing KPIs

• Produce motion graphics and short-form video cutdowns optimized for social media platforms

• Edit existing video assets into high-performing ad units

• Collaborate with media and content teams to align creative with audience insights

• Maintain brand consistency across all static, motion, and video assets

• Implement A/B tests and other experiments using CRO tools (Optimizely, Unbounce, Crazyegg)

• Conduct user research, usability testing, and heat mapping analysis

• Continuously refine designs based on feedback, data insights, and testing outcomes

• Manage multiple design projects while effectively communicating with stakeholders

• Stay updated on industry trends and emerging technologies related to CRO and user experience design

Qualifications:

• Expertise in Adobe Creative Suite (Figma, Photoshop, Illustrator, InDesign)

• Basic video editing and motion graphics experience (Adobe Premiere Pro, After Effects, or similar)

• Knowledge of performance marketing metrics, CRO analytics, heatmapping, and performance-driven campaigns

• Excellent communication and collaboration skills

• Ability to work effectively in cross-functional teams

Benefits:

• Medical, dental, vision, disability, and life insurance for employee and dependents

• Mental health support and therapy access

• Physical health benefits including therapy, fertility support, and virtual workouts

• Unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year break

• Paid parental leave

• Traditional and Roth 401(k) with a 3% company match

• Annual bonus based on tenure