Email Specialist

Description:

We are looking for a detail-oriented individual responsible for creating email campaigns for Publicis Toronto. Prior experience building email campaigns using either a visual drag-and-drop editor or HTML is required for this position. Familiarity with a light coding language such as Ampscript or Liquid is a bonus. Above all else, the right candidate will have a passion for tinkering, learning, and problem solving.

As part of the CRM Operations team, the Email Specialist will execute on project requests from various teams, troubleshoot issues as they arise, and engage related teams to resolve them. You will work alongside, but with guidance from, Senior Campaign Managers and Technical Leads. You will become comfortable with building campaigns and customer journeys as well as conceptualizing how to achieve a desired result using tools like dynamic content, customer data, Moveable Ink, and more. Under the close guidance and oversight of your manager, you will be responsible for prioritizing work, ensuring each campaign is executed without error and maintaining a strong relationship with clients and internal teams.

Qualifications
 

• Formal education in a multimedia/interactive/technical field or similar
• A passion for figuring things out and getting stuff done
• Team-oriented, with strong communication skills (oral and written)
• Experience working quickly and accurately under tight deadlines
• Strong attention to detail and unwavering commitment to quality
• Prior experience building emails using a visual drag-and-drop editor or HTML
• Working knowledge of HTML and CSS
• Knowledge of email development methodologies and best practices is an asset (e.g., accessibility, dark mode, responsive design and development)
• Experience in an email marketing platform (e.g., Adobe Campaign, Braze, Mailchimp, Sailthru, SFMC)
• Ability to communicate difficult/sensitive information tactfully
• Ability to follow process and learn new platforms
• Ability to troubleshoot and solve problems independently
• Basic knowledge of Photoshop and graphic design techniques (e.g., image cropping)
• A desire to work in a fast-paced and rewarding environment