Director

Description:

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

Work with VP of theatrical marketing in the development and execution the of Canadian publicity outreach strategy for each campaign. This encompasses all aspects of the campaign including but not limited to analyzing tracking, press screenings, junket and Canadian press tour management, pitching and securing long lead covers and features and servicing of all press materials

Your Role Accountabilities...

• Ensure Canadian publicity and promotional campaigns are aligned with the Global directives

• Ensure all publicity material i.e. trailers, enriched content, special features, clips etc. are being localized and serviced to all internal and external outlets/partners accurately and in a timely manner

• Manage, maintain and nurture relationships with national, regional and local press to maximize publicity and partnership opportunities for Canada

• Create and distribute pre-approved Canadian press releases for local events and activities

• Oversee all aspects of the screening programs including press screenings, word of mouth, campus and promotional screenings. This includes everything from scheduling, execution, reporting and post-mortems, working hand in hand with 3rd party publicity and staffing agencies

• Research, pitch, develop and manage all aspects of National and Regional media, retail, and brand partnerships and promotions. Working closely with the worldwide National Promotions team in Burbank to ensure we are strategically aligned

• Responsible for managing and updating Pub/Promo budgets per film and reporting weekly to Sr. Management

• Ensure vendors invoices are processed in a timely manner. This includes processing through Purchasing cards and through the SAP / I-Campaign system. This role will be a Shopping cart approver***

• Liaise with various creative agencies to develop out of the box opportunities across the Country garnering maximum publicity and public exposure

• Liaise with head office legal team to ensure all contractual obligations are met, Canadian laws and guidelines are adhered to and appropriate approvals are in place for all contests and national promotions campaigns

• Create summarized Canadian Publicity and Promotional reports for Sr. Management and filmmakers. Reports are inclusive of strategy overview, campaign highlights, promotional values and complete Canadian publicity coverage

• Manage logistics and co-ordination with head office working with various teams including marketing, production, creative services, special events, field, and Sr. Management for all Canadian Film festivals including the Toronto International Film Festival