Digital Marketing & Advertising Specialist

Description:

• Develop, implement and manage paid campaign strategies across multiple platforms (Google Ads Search & Display, Facebook/Meta Ads, programmatic, etc.) for clients in diverse industries.
• Assist Account Directors and Senior Strategists in the day-to-day management of accounts;
• Manage and liaise with your own roster of client accounts.
• Develop strategies to improve conversions and online branding.
• Analyze data to identify, manage and improve account performance.
• Fully understand Google Ads, Bing, Facebook/Meta, LinkedIn and other paid search & advertising platforms, including account setup, keyword development, ad creation, targeting options and conversions.
• Maintain up-to-date knowledge of best practices, strategies and latest developments in digital marketing and advertising.
• Maintain an up-to-date task list independently with limited manager oversight.