Marketing Automation Specialist

Description:

We are looking for a data-driven, detail-oriented Marketing Automation (Demand Generation) Specialist to join our team for an 18-month contract. In this role, you will own the execution of our lead generation campaigns and customer lifecycle workflows that leverage our marketing tech stack.

If you have 1-3 years of designing lead generation campaigns, experience building automated customer journeys, and creating CRM audience segments, you’ll fit right in. You will hit the ground running to keep our automated marketing initiatives firing on all cylinders.

Key Responsibilities
 

• Create, manage, and optimize lead-gen initiatives, including designing high-converting landing pages, setting up gated content, and building intuitive signup forms.
• Build and maintain automated journeys and nurturing sequences to move leads through the funnel to generate pipeline and conversions.
• Manage and build highly targeted CRM audience segments to ensure our campaigns are personalized, relevant, and impactful.
• Collaborate with Sales teams to ensure initiatives align with our broader lead, pipeline, and revenue goals
• Implement marketing automation best practices, including email list management and data quality/hygiene.
   

To Succeed, You Will Need
 

• Experience: 1-3 years of hands-on experience in marketing automation, email marketing, or digital ops.
• Martech Experience: Hands-on experience with marketing automation platforms (e.g., HubSpot, Adobe Marketo Engage, Salesforce Marketing Cloud, or Klaviyo) and CRM platforms.
• Funnel Focus: Solid understanding of lead generation, lifecycle management, lead nurturing, and online/offline conversion strategies.
• Analytical Mindset: Comfortable working with data, tracking, and translating data into actionable opportunities.
• Soft Skills: Great project management and collaboration skillsets, with a keen eye for detail.