Description:
The Digital Manager is responsible for developing a high-performing team and providing guidance on client and campaign strategy. The Digital Manager will oversee the entire buying and implementation process of Digital Investment for their dedicated client groups and collaborates with trafficking, media operations and media planning teams to achieve client goals. This role is critical in enforcing and providing input into the overall corporate investment direction as well as overseeing the quality standards of the team’s buying strategy and execution.
- Manages, coaches, and develops team across activation deliverables through the campaign lifecycle to improve and optimize the media buy to achieve client goals.
- Coaches team to develop investment strategies that maximize media dollars and media efficiency.
- Drives employee retention by providing feedback to the Leadership and HR team to help retain top digital talent in Canada.
- Grows the sophistication of the team’s media knowledge, expanding into data and technology.
- Leads and drives positive working relationships with vendors and guides vendor selection to support the corporate commercial investment direction.
- Identifies development areas in team members to help achieve and drive their performance goals for the year.
- Supports the media planning teams throughout campaign activation process to maintain performance and resolves any campaign-related issues.
- Facilitates the implementation of quality control processes and systems across client groups.
- Develops the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.
- Prepares reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
- Participates and presents in new business efforts for the Canadian Network.
- Instils a high-performance, data-driven, continuous improvement culture within a shared service organization.