Description:
The role of the CRM Marketing Manager, Seller Growth sits under the Growth pillar of the Seller Programs team and reports to the CRM Seller Growth Lead.
Role
In this role, you will own the strategy and execution of seller marketing communications through own / CRM channels. You will have an opportunity to build from scratch, together with your team, some of the first seller flagship programs and crafting message, audience, channel and contact strategy for those. Examples of programs and initiatives in scope:
- Growth Program, focused on inspiring sellers with growth tips tailored to their business needs, showcasing seller stories, and market trends.
- Driving success of business initiatives such as seller growth through account management programs, incentives like seller coupons or pricing promotions
- Drive understanding and best practices around new tools and features developed to make sellers successful on eBay and making selling on eBay easy
- Recognize sellers successes and encouraging them to perform best in their category and overperform competition
What You Will Accomplish
- Craft the seller storyline and foster conversations with US, CA, UK, and DE business sellers, growing into more markets. AU, IT)
- Develop a test & learn plan for seller marketing channels, messaging, creative approaches, and customer feedback to meet customer-centric goals.
- You will implement the roadmap E2E, with support of a Campaign Manager dedicated to your function, Operational and Creative Teams, Planning Teams and Marketing Tech
- You will develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform, Message Studio and Monday.com
- You will partner with the global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust and other business partners in crafting cohesive end-to-end communication plans
What You Will Bring
- You will bring a strong CRM expertise into the role, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial
- You will have a strong track record of successfully developing and leading CRM marketing programs and campaigns, from the original idea until successful execution and measurement
- Strong abilities in managing customers and influencing
- You will be numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success
- You will be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance
- You will demonstrate natural curiosity to learn and grow and be open to feedback and different point of views
- You will be a strong team player, fostering collaborative environment and trusted relationships
- Last but not least, you will be passionate about customer excellence and always put the customer first