Description:
Reporting to the Manager of Customer Success and Lead Generation, you are the first contact with our customers, screening inbound leads, qualifying and uncovering opportunities for our Outside sales representatives. Our outside sales representatives will rely on your abilities and creative methods to book appointments with the customers you've identified and qualified.
Key Responsibilities:
- Maintain contact with existing client base to support relationships and develop sales opportunities by "cold calls" and emails
- Contact all prospects and identify qualified leads; acquire information about clients' needs and satisfaction with current solutions, lead nurturing, and customer information about expired equipment/buy-out requests
- Screen inbound leads using Marketing Automation software from sources such as website and landing page forms (Canon.ca), and direct phone calls
- Qualify leads and set up appointments for appropriate Outside Sales Representatives and follow-up on actions with sales and service
- Manage prospect lists, identify quality leads, schedule product demonstrations, and send invitations to special events
- Update, record customer data and new leads in the CRM (Salesforce)
- Achieve monthly quotas for closed business and Sales Qualified Leads in Salesforce
To Succeed, You Will Need:
Experience in one of the following:
- High-volume cold calling
- Appointment setting
- Lead generation
- Customer success experience
- Create exciting emails that pique prospect interest and result in new business
- Understand customer issues and identify an appropriate resolution or response
- Project and process management skills to improve call scripts and take customer notes
- CRM and technical skills to enter data notes and lookup client information in Salesforce or other databases
- Manage calls and emails