Seo Manager

Description:

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
 

• Please note- this role is titled Content Marketing Strategist internally*
   

The Content Strategists and Sr Content Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategists are responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

The ideal candidate must have a deep understanding of content strategy, along with a strong foundation in technical SEO, including site audits, structured data, and Core Web Vitals. They should be able to seamlessly blend technical insights with content initiatives to drive organic growth and maximize search visibility.

Roles And Responsibilities

Strategic Excellence and Best Practices
 

• Develop and implement custom marketing strategies aligned with client goals and Directive best practices.
• Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time.
• Collaborate with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment.
• Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights.
• Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production.
   

Goal Setting
 

• Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals.
• Collaborate with AsDs to review and finalize goals before presenting them to clients.
   

Project Management
 

• Oversee execution of strategies, ensuring tasks are assigned, tracked, and completed on time.
• Utilize Asana to manage workflows, delegate tasks to specialists, and monitor progress.
• Partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations.
   

Internal and External Communication
 

• Act as the main point of contact for clients, building strong, trust-based relationships.
• Proactively communicate with clients about deliverables, timelines, and progress via Slack and regular meetings.
• Keep internal leadership informed about roadblocks, growth opportunities, and account changes, such as strategy pivots or point-of-contact transitions.
   

Reporting and Insights
 

• Prepare and present regular updates on client strategy progress, including:
  • Bi-weekly meetings to review Net Success Metrics (NSM) and ongoing deliverables.
  • Monthly and quarterly reports summarizing campaign performance.
  • Bi-annual business review presentations highlighting key results and recommendations.

Foundational SEO Skills
 

• Conduct comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.
• Execute on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.
• Develop and implement link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.
   

Tools
 

• Must Have: Expertise in Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables).
• Nice to have: Ahrefs, STAT, BrightEdge.
   

What We Offer

🏠 We have a set living wage at Directive

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits To Support The Whole Person

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace