Senior Marketing Strategist

Description:

What will you do?

Business Management

• Develop Epic readiness (key strategy) packages, prepare quarterly and annual business reviews

• Report results and elevate to impact statements (key drivers, key actions)

Performance Marketing

• Champion a continuous improvement mindset across all marketing and client engagement performance levers (copy, design, capabilities, data linkages, UX, targeting)

• Implement Behavioural Economic principles to deliver a strong A/B pipeline

Marketing Delivery & Flawless Execution

• Drive end-to-end delivery (ideation to execution) of client engagement campaigns across email, web, mobile, and call centre by leveraging data to create optimized target segments

• Manage, create (copy write, build in AEM) and curate marketing content through Creative Design and UX Design teams

Leadership

• Lead and live your work with an Owner’s Mindset (believe that your ideas and contributions matter)

• Champion the agile process (data-informed strategies that create unique Client and Organizational value) across partners network