Senior Manager

Description:

The Canadian Cancer Society seeks a strategic and data-driven Senior Manager, Digital Fundraising to lead and innovate their digital revenue streams. This hybrid position plays a vital role in directing digital fundraising strategies, managing campaigns, and optimizing conversion performance to grow online donor engagement and acquisition.

Key Responsibilities:

• Lead national digital fundraising initiatives and annual strategic planning

• Create and test scalable donor conversion strategies using A/B testing and analytics

• Oversee paid digital campaigns, SEO/SEM, and eCommerce optimizations

• Manage vendor relationships, develop campaign briefs, and track KPIs across digital platforms

• Align fundraising efforts with internal stakeholders for content, creative, and web asset delivery

• Analyze donor behavior and identify emerging trends for innovation

• Foster a high-performance, inclusive work environment

Qualifications:

• Post-secondary degree in a relevant discipline

• Strong knowledge of digital advertising, donor journeys, CMS, analytics, and web optimization tools

• Experience with SEO, SEM, AIO, SXO, and digital ROI metrics

• Leadership experience in digital fundraising or eCommerce

• Fluency in English; French bilingualism is a plus

• Understanding of the non-profit landscape in Canada is an asset