Sales and Merchandising Representative

Description:

Labatt Breweries of Canada, a historic leader in the Canadian brewing industry, is actively seeking a Sales and Merchandising Representative to join its team in Toronto, ON. This is a full-time, on-site contract position ideal for enthusiastic and career-oriented individuals aiming to build a future in sales and brand merchandising. The role comes with growth potential and a pathway toward a Business Development Representative role within the company.

This opportunity is centered around bringing Canada’s most iconic beer brands to life at the retail level. Through in-store displays, event activations, and promotional campaigns, you will directly impact consumer engagement while gaining hands-on experience in the beverage and sales industry. The successful candidate will play an essential role in executing Labatt’s marketing initiatives, supporting regional campaigns, and maintaining visual brand excellence.

Key Responsibilities:

• Build and maintain product displays and marketing materials at retail outlets.

• Represent Labatt’s portfolio at events such as concerts, festivals, launch parties, and trade shows.

• Support the execution of regional promotional campaigns and merchandising efforts.

• Attend and participate in brand activation and experience promotions.

• Create and implement effective route-to-market strategies for clients, including restaurants, bars, and retail chains.

• Cultivate and manage relationships with a diverse customer base through consistent in-person merchandising visits.

• Take accountability for a portfolio of customers and ensure high-quality execution of merchandising standards.

What Labatt Offers:

• Competitive annual salary of CAD 45000 plus bonus potential of up to CAD 4000.

• Company vehicle for work-related travel.

• Company-branded clothing and materials.

• Career advancement opportunities within an internationally recognized company.

• Comprehensive training and mentorship to support professional development.

• Monday to Friday work schedule (day shifts).

Ideal Candidate Profile:

• Passionate about working with people and building professional relationships.

• Ambitious and willing to grow a career in the beverage and sales industry.

• Independent worker with problem-solving abilities and leadership skills.

• Flexible, proactive, and driven to succeed in a high-energy environment.

• Strong time management skills and ability to prioritize in a fast-paced role.

• Experience in sales, merchandising, or hospitality is considered an advantage.

About the Company:
Labatt Breweries of Canada, established over 175 years ago, is one of the country’s foundational businesses and its leading brewer. With over 60 beverage products and a national presence through 10 breweries and more than 3,600 employees, Labatt is known for brands like Budweiser, Bud Light, NÜTRL, Stella Artois, and Michelob Ultra. The company offers a vibrant and inclusive workplace and is consistently ranked among Canada’s Top 100 Employers.