Description:
The Sales and Education Executive will drive sales revenue to achieve and exceed sales budget across our retailer footprint. This individual will have the opportunity to manage one of the most exciting new makeup brands of the year alongside Coty’s powerhouse fragrance portfolio.
This individual represents authority in the luxury beauty industry and influences retail teams through elevated selling, education, and artistry. When in-store, the Sales and Education Executive sells side by side with Beauty Advisor, educates on newness and core SKUs, executes in-store events and cultivates meaningful relationships with store teams and leadership.
Responsibilities
Your main focus:
Sales Driven In-Store Activities
- Drive financial results in stores. Meet or exceed sales plan across all assigned territory
- Demonstrate a solid understanding of sales, product knowledge, and the luxury retail market to create and execute territory strategies that accelerate growth of retail sales, newness, and core SKUs
- Accelerate consumer conversion through education, artistry, and coaching of Beauty Advisors and counter associates. Conduct retention checks with BAs following in-store training sessions
- Ensure store teams are well-versed in brand messaging, key franchise differentiation, and full assortment knowledge - positioning Coty brands as the authority in luxury
- Execute and lead in-store events and activations aligned with product launches and brand initiatives within the territory, to elevate performance in local markets and build brand awareness
- Create an atmosphere of positivity - celebrating performance, encouraging open communication, and setting the professional standard for luxury beauty service
- Serve as a recognized expert within the luxury artistry category, demonstrating entrepreneurial spirit, business acumen, and a reputation for credibility with retail partners and consumers
Customer Centricity
- Accelerate customer acquisition and defend consumer retention through exceptional client service
- Conduct thorough store visit recaps at the conclusion of each door visit, capturing performance insights, opportunities, and follow-up actions - sharing with key stakeholders and manager to drive continuous improvement
- Provide insight on consumer shopping behaviors, competitor activity, and evolving beauty trends within the luxury store environment
- Evaluate and monitor inventory levels; escalate replenishment and inventory to optimize in-store sales and prevent missed opportunities
Operational
- Analyze BI Dashboard sales reporting to understand door and territory achievement, opportunities and evolving sales trends
- Utilize BI Dashboards to monitor core SKU performance and track sales trends following launches, key market trainings and in-store activations
- Continuously assess and evaluate each door's productivity and brand rank - particularly within top-priority doors. Proactively surface improvement opportunities through education and operations discussions with manager
- Recruit, hire, and train freelance demonstrators to meet and exceed sales budgets, influencing performance through selling, artistry coaching, and brand education