Martech Consultant

Description:

AEP (Adobe Experience Platform)/Adobe Campaign/Martech Consultant

Location: Brampton, ON

Total 5+ years of experience

Adobe Campaign (classic & standard).

Customer Journey mapping

For Business discovery - ability to work with clients to understand requirements and map these into Customer Journeys

Experience with customer channels like Email, Mobile Push, SMS

Bonus for landing pages

Building Emails / web pages and templates

Via code (HTML, JavaScript, CSS)

Via drag-and-drop editors

Personalization

Direct Experience with AEP/AJO

AEP “XDM” data schemas

AEP customer profiles

Data Analysis & Reporting

Notably of email interactions (Email clicks, email opens, etc.)

“IP warming” and deliverability - key practices for email tool implementation projects

Bonus for experience with Offers and offer decisioning