Marketing Operations Analyst

Description:

In this role, you will be required to create and maintain metrics reports on marketing and sales activities including their effectiveness and business impacts. You will regularly research and interpret the shipbuilding industry and competitors’ activities and proactively explore data to find trends and monitor campaigns to optimize performance based on industry best practices.

KEY RESPONSIBILITIES

• Conducting frequent research on industry trends, current and potential customers, and competitors.
• Gathering, analyzing, and interpreting marketing data.
• Monitoring the efficacy of marketing trends through analytical tools and software.
• Forecasting future market trends.
• Preparing detailed and easily understood reports.
• Presenting your analysis to a variety of audiences, including executives.
• Working within the marketing and communications team to inform and develop marketing strategies, including social media activities.
• Being adaptable to step in when needed to assist with other internal and external marketing activities as they arise.

WHAT YOU’LL NEED IN YOUR TOOLKIT
The ideal candidate will have at least three years of experience in conducting marketing research and providing outstanding analytical insights. A proven aptitude for interpreting and distilling data and the ability to present findings in a clearly understood format is vital.

KEY REQUIREMENTS

• Bachelor's degree in business with a concentration in marketing, statistics, or a similar field.
• 3+ years’ experience working in marketing.
• Proficiency with computer programs including the Microsoft Office suite of products. Experience using Excel is a must.
• Familiarity with survey tools, CRM programs, and databases.
• Excellent research, analytical, and data interpretation skills.
• Exceptional verbal and written communication skills.
• Strong organizational and time-management skills.
• Ability to communicate complex information in an easy-to-understand format.