Marketing Operations Analyst

Description:

In this role, you will be required to create and maintain metrics reports on marketing and sales activities including their effectiveness and business impacts. You will regularly research and interpret the shipbuilding industry and competitors’ activities and proactively explore data to find trends and monitor campaigns to optimize performance based on industry best practices.

KEY RESPONSIBILITIES

• Conducting frequent research on industry trends, current and potential customers, and competitors.
• Gathering, analyzing, and interpreting marketing data.
• Monitoring the efficacy of marketing trends through analytical tools and software.
• Forecasting future market trends.
• Preparing detailed and easily understood reports.
• Presenting your analysis to a variety of audiences, including executives.
• Working within the marketing and communications team to inform and develop marketing strategies, including social media activities.
• Being adaptable to step in when needed to assist with other internal and external marketing activities as they arise.