Description:
We are looking to hire the Marketing Manager, Carbonated Water is one of the fastest growing categories in all of beverages. PepsiCo Canada Waters is the #1 manufacturer in water and has a strong portfolio of brands and big aspirations for growth in the future category. The bubly brand is #1 sparkling water brand in water and looking to accelerate growth and share with accelerated marketing plans. This role will also manage the partnership with the high growth brand Montellier.
A leader and influencer, this role will build a strategic vision for the portfolio, set the agenda and ensure strength of execution to deliver both short-term and long-term results. As a motivator and coach, the Marketing Manager will lead two direct report to drive the overall agenda for the portfolio.
If you have a passion for consumer marketing, are fueled by a fast-paced and competitive environment, and love to win, then this might be the team for you!
What you can expect from us:
- Competitive compensation and comprehensive benefits designed to fit your unique needs
- A dynamic and inclusive culture that promotes you to bring your whole-self to work
- Inspiring positive change for people and the planet with sustainability goals
- A supportive team that will encourage your professional growth and development
Responsibilities
- Positively influence organization to drive focus and momentum behind water portfolio to solidify share growth for PEP Water driven by bubly brand acceleration
- Lead the strategic planning and execution for our water portfolio within the context of our total corporate strategic plan
- Lead communication and media strategy as well as the development & execution of marketing plans/activities on time and on budget
- Independently lead cross functional teams to ensure best in class execution of innovation and initiatives at retail
- Work closely with US/ Global Marketing teams
- Lead IAT teams and maintain strong agency relationships.
- Lead & drive Montellier partnership Agenda (business & comms) working closely with key partnerships team
- Liaise with key partners (FOBOs, ACL, Field Sales & Key Account teams) to leverage DSD capability and optimize programs
- Deliver volume & NR commitments across water portfolio
- Monitor portfolio performance on a period basis to proactively identify course corrections and or new opportunities
- Effectively manage A&M budget
- Build team capability and challenge processes for efficiency & effectiveness
- Manage, motivate, coach and develop direct reports
Qualifications
- Minimum of Bachelor’s Degree
- 5+ years of relevant experience in consumer packaged goods marketing
- 2+ years of demonstrated people leadership and proven track record of coaching & developing others
- Strong conception and fundamental strategic thinking skills
- Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
- Demonstrated ability to win through superior consumer marketing, ability to build a brand from its core
- Proven ability to lead agency relationships to achieve gold standard results