Marketing Manager

Description:

Marketing and Digital

• Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).

• Cultivates partnership with and active participation in demand generation strategy development (SMR).

• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

• Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.

• Partners with Revenue Management to develop and execute promotional strategy.

• Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.

• Supports group lead generation efforts.

• Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.

• Manages internal and external partners to verify deliverables are executed to support hotel strategy.

• Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.

• Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.

Content Management

• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.

• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).

• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.

• Creates landing pages and Discovery Pages to enhance content, as applicable.

• Manages guest communications (e.g. confirmation, pre-arrival, etc.).