Description:
PagerDuty is looking for a Lifecycle Marketing Manager! The role will be responsible for establishing the direction for our customer lifecycle strategy, with a focus on driving new revenue opportunities for PagerDuty. Working in a highly cross functional role, you will collaborate with Marketing, Product and Sales teams to build, execute and optimize programming that engages, nurtures and converts our future and existing customers.
Key Responsibilities
- Develop the customer lifecycle strategy and roadmap to engage our target personas across their buyer and user journey. You will initially focus on email initiatives that generate new pipeline, but will expand to more holistic lifecycle programming for customer adoption and retention.
- Define, champion, and drive automated email marketing programs that nurture decision makers and practitioners through engaging content to become revenue opportunities for Sales. Work closely with Marketing Operations to implement these programs in our marketing automation platform (Marketo).
- Partner with the rest of our Global Campaigns team and Product Marketing to develop a deep understanding of our target personas, build personalized and compelling content for lifecycle programs.
- Analyze our marketable database and derive insights to improve targeting, segmentation, conversion rates and the end-to-end user experience. Proactively identify areas of opportunity to leverage marketing automation to increase marketing efficiency and impact, as well as the overall customer experience.
- Continually improve email program performance through regular analysis, A/B testing, and incorporation of email best practices.