Digital Marketing Specialist

Description:

• Own the paid digital marketing portfolio
• Develop and execute digital marketing strategies to drive traffic,meet E-commerce sales objectives and drive growth for the channel
• Plan, create and manage advertising campaigns on Meta and Google Ads, including targeting, budgeting, and performance monitoring
• Conduct research and analyze data to identify new opportunities for growth and optimization
• Collaborate with cross-functional teams to ensure campaigns align with overall business goals
• Continuously monitor and develop regular reporting on campaign performance, making adjustments as needed
• Other duties as assigned

Competencies:

• A true Optimist
• Strong desire for continual learning
• 2+ years of experience in digital marketing, with a focus on paid advertising
• Strong knowledge of Meta and Google Ads, including experience creating and managing campaigns
• Excellent analytical and data-driven decision-making skills
• Strong project management skills and the ability to work well in a fast-paced environment
• Strong written and verbal communication skills, with the ability to present ideas clearly and effectively
• Comfortable with testing frameworks and proving impact of tactics
• Passion for the fashion and retail industry is a plus
• Encourage an open, honest and positive team environment