Description:
The Sr. Manager of Product Marketing, Third-Party Risk Management (TPRM) will own the strategic positioning, messaging, and go-to-market execution for Diligent’s Third-Party Risk Management portfolio. This role reports to senior product marketing leadership within the Compliance Business Unit and serves as the primary subject-matter expert for TPRM across the company. The Director will define the market narrative, lead GTM strategy and launches, enable sales and customer-facing teams, and provide domain-driven insights to influence product strategy. Deep expertise in compliance and third-party risk management is essential to success in this role.
Key Responsibilities
- Go-to-Market Leadership: Define and execute the end-to-end GTM strategy for Third-Party Risk Management solutions, ensuring alignment across Product, Sales, Marketing, Enablement, and Customer Success.
- Positioning & Messaging: Own market positioning and messaging grounded in third-party risk and compliance domain expertise; ensure consistency across all customer and internal touchpoints.
- Market & Competitive Intelligence: Lead market analysis, ICP and persona definition, competitive intelligence, and Voice of Customer insights to inform GTM strategy and product direction.
- Product Launches: Drive cross-functional launch readiness for new TPRM capabilities, including sales enablement, customer education, and market activation.
- Sales & Field Enablement: Equip sales, pre-sales, and customer teams with compelling narratives, assets, and training to support pipeline growth and strategic deals.
- Performance Measurement: Define success metrics for product marketing initiatives and continuously optimize GTM execution based on results.
Required Experience / Skills
- 7+ years of experience in B2B SaaS marketing, with significant time spent in product marketing or technical marketing roles.
- Deep domain expertise in third-party risk management, compliance, or GRC, with the ability to speak credibly to compliance, risk, procurement, and legal stakeholders.
- Proven experience leading product marketing strategy and GTM execution for B2B SaaS products in complex, regulated markets.
- Strong ability to translate sophisticated technical solutions into clear, differentiated market narratives and sales motions.
- Demonstrated success influencing senior cross-functional stakeholders and partnering closely with Product and Sales leadership.
- Experience owning product launches, positioning, sales enablement, and market insight end-to-end.