Digital Commerce Strategic Account Manager

Description:

Responsibilities

• Develop integrated demand generation strategies to drive sales and increase share for Moen with key e-tailer accounts. Grow existing business and exploit incremental market share opportunities to achieve/exceed annual financial targets.
• Formulate and execute annual sales, marketing, and promotional strategies/plans for key customer accounts; focus on digital marketing, pricing/programming, online discoverability, content optimization, and online ratings & reviews.
• Lead comprehensive analysis of business growth opportunities with large e-tailer accounts, potential avenues for share growth, and evaluate competitor and market dynamics / trends as input to strategic plans.
• Lead the development and implementation of effective strategic business plans encompassing; brand messaging, benefits, and value proposition to large e-tailers key influencers and decision makers.
• Develop influential relationships with key decision makers at key e-tailers and related channel partners. Provide leadership on account service needs for key e-tailers that occur on a daily basis to ensure timely execution and follow-up of all activities.
• Develop influential relationships and collaborate closely with internal stakeholders in adjacent business units (Wholesale & Retail) and key shared services functions (marketing, finance, information technology, etc.).
• Ensure the accuracy and completeness of Moen’s online merchandising assets on key e-tailer sites including product descriptions, images, videos, bullet points, and technical documents.
• Create and communicate a monthly performance and key metric scorecards for respective e-tailer accounts. Generate accurate forecast on a monthly basis and provide meaningful insights on customer and market performance to increase sales and share.
• Coordinate and lead eCommerce-related operations and supply chain related initiatives for key e-tailer accounts. Track/manage e-tailer operational metrics and benchmarks including fill rates, operational efficiencies, and logistics execution.
• Develop and formalize iMAP pricing and assist, as appropriate, with the enforcement of Moen’s eCommerce Distribution and iMAP Policies. Help build & cultivate Moen’s knowledge, literacy and comfort with the e-Commerce channel.

Qualifications

• Bachelor’s degree in a business discipline is required.
• Minimum of 5 years of related marketing, sales or brand management experience; minimum of 2 years of experience within the e-Commerce channel.
• Demonstrated deep understanding of online/digital channels to include online pricing and promotions, digital marketing, and e-Commerce fulfillment.
• Demonstrated track record of progressive thinking with a bias towards removing barriers, creating the new and different, and outperforming the marketplace.
• Prior experience developing solutions using large volumes of data; creating predictive models, using applied statistical analysis such as regression, classification, clustering, etc. is an asset.
• Strong business and financial acumen creating with broad business perspectives, proven ability to manage and measure work.
• Must be flexible to maximize business opportunities as they arise.
• Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset.
• A track record of driving results in complex, multi-stakeholder, volatile and uncertain environments.