Content Generation Lead

Description:

1) Develop and implement multimedia content for the Applied Research portfolio that includes:

• Different forms of content including written, video, digital, graphical, social media, etc.
• Strategic promotional content for internal and external partners and stakeholders
• Social media outreach
• Current Applied Research website content

2) Ensure the Business Development and Applied Research teams are fully prepared with the appropriate sales tools when they engage with clients / partners including presentations, videos and other promotional collateral tailored to individual partner / market / sector / scientific conferences.

3) Lead and/or provide input into strategies and plans such as:

• Industry Solutions Objectives and Key Results
• Social media strategy
• Marketing and Communications Strategy
• Represent Industry Solutions on NAIT marketing and communications committees as required