Description:
Well Nest Health Group is looking for a relationship-driven Business Development Associate who is energized by getting out in the community, building partnerships, and helping the right people find the right care. This is a people-first role, success here looks like meaningful conversations, trusted referral relationships, and a growing client base.
You'll represent WellNest at local meetings, events, and with key organizations, becoming a familiar, trusted face in the communities we serve.
WHAT YOU'LL DO
Lead Generation & Client Acquisition
- Generate leads through direct community outreach, networking events, and relationship development
- Receive and follow up on leads passed from the Social Media Engagement Associate in a timely and organized way
- Conduct introductory conversations with prospective clients, family members, and referral contacts
- Guide interested individuals through the inquiry process and connect them with the appropriate WellNest services
- Track leads, follow-ups, and conversion activity using shared tools or systems
Community & Partnership Development
- Proactively build and maintain relationships with community organizations, healthcare providers, social service agencies, and local businesses
- Attend relevant community meetings, networking events, health fairs, and senior-focused gatherings on behalf of WellNest
- Develop referral partnerships with retirement residences, hospitals, physicians' offices, and other allied health professionals
- Represent WellNest's mission and services with professionalism, warmth, and credibility
Business Visibility & Growth
- Identify new opportunities to increase WellNest's visibility in target regions (Hamilton, Haldimand, Niagara)
- Support the placement of WellNest information in community directories, service listings, and local resource guides
- Collaborate with the Social Media Engagement Associate to align online and in-person messaging and campaigns
- Provide regular updates to leadership on partnership pipeline, client inquiries, and market feedback
Collaboration & Communication
- Work closely with the Social Media Engagement Associate to ensure a seamless handoff of leads and a unified WellNest presence
- Communicate regularly with leadership on activity, pipeline status, and priorities
- Share community feedback and insights that can inform service development and marketing strategy
WHAT WE'RE LOOKING FOR
- Relationship builder: You're comfortable walking into a room, starting conversations, and leaving with a connection. This is your natural strength
- Sales or outreach experience: Background in business development, community outreach, care coordination, or client relations is an asset
- Knowledge of local community: Familiarity with Hamilton, Haldimand, and/or Niagara service landscapes is a significant advantage
- Professional communication: Strong verbal and written skills; able to represent WellNest credibly in formal and informal settings
- Organized and accountable: Able to manage your own pipeline, log activity, and follow up consistently without close supervision
- Mission alignment: You genuinely care about the wellbeing of seniors and adults with disabilities and want your work to matter
- Bonus: Experience working in or alongside home care, developmental services, health care, or social services is strongly valued
WHAT WE OFFER
- Flexible work arrangement with autonomy over how you structure your time
- A mission-driven organization where your work directly connects people with meaningful care
- Collaborative partnership with the Social Media Engagement Associate and direct access to leadership
- Opportunity to grow with WellNest as the organization expands across regions