Associate Account Manager

Description:

WPP Media is seeking an Associate Account Manager, Paid Search to manage day-to-day paid search initiatives for clients, ensuring campaigns align with business objectives and deliver measurable results. This role involves strategic planning, execution, and optimization of search marketing campaigns while maintaining strong client relationships.

Key Responsibilities:

• Define, manage, and execute search marketing campaigns for Fortune 1000 clients.

• Develop campaign strategies and deliverables plans that exceed client expectations.

• Present campaign strategies, insertion orders, and obtain client approvals.

• Maintain positive client relationships, expectations, and communications.

• Monitor, track, evaluate, and optimize campaign performance.

• Collaborate with internal SEO/SEM teams and sister media agencies for campaign development.

• Develop new business opportunities and contribute to new business presentations and best practices.

• Stay current with digital marketing trends and consumer behavior to recommend improvements.

Knowledge and Skills:

• 1–2 years experience in account/client management with complex paid search campaigns.

• Proficiency in search advertising platforms (Google AdWords, Bing Ads, Amazon Marketing).

• Experience with analytics tools (Google Analytics) and bid management tools (DoubleClick, Marin, Searchlight).

• Strong technical proficiency in Microsoft Office (Excel, PowerPoint).

• High attention to detail, organizational skills, and ability to manage multiple accounts.

• Google Certification is an asset.

• Strong communication and client-facing skills with an analytical mindset.

Work Environment & Benefits:

• Hybrid work arrangement (~4 days in office per week).

• Competitive medical, dental, vision, and group retirement plans.

• Significant paid time off and employee mental health awareness days.

• Access to global WPP Media networks, learning opportunities, and employee resource groups.

• Inclusive and collaborative culture emphasizing creativity and professional growth.