Trade Marketing Manager

Description:

Brew a Legacy with Zavida Coffee Company – Be the Catalyst of Market Expansion and Brand Excellence

Zavida Coffee Company, with over 40 years of coffee craftsmanship from Costa Rica to Quebec, is on the lookout for a highly driven and innovative Trade Marketing Manager. This role is a unique opportunity for a strategic and experienced professional to shape the future of Zavida’s retail presence, ensuring a dynamic connection between our exceptional coffee offerings and consumers across diverse markets.

The successful candidate will play a critical role in aligning marketing strategies with sales performance, championing in-store promotions, building strong partnerships, and optimizing consumer engagement through data-driven trade marketing tactics. You will be at the intersection of sales, marketing, finance, and operations—creating synergy that drives business growth.

Key Responsibilities:

• Strategy & Execution: Develop and implement robust trade marketing strategies aligned with sales goals, focusing on enhancing in-store product visibility and promotional engagement.

• Financial Planning: Build financial business cases for projects, develop cost structures, and propose initiatives that meet profitability targets.

• Pricing & Customization: Collaborate with sales and finance to create competitive pricing strategies and manage customer-specific price lists.

• Sales Enablement: Provide sales teams with marketing materials and training for stronger retail promotion capabilities and product advocacy.

• Promotions & Events: Plan and execute promotional activities, events, and sampling programs, ensuring successful retail roll-outs and partner coordination.

• Cross-functional Collaboration: Act as a central liaison among sales, marketing, operations, and finance to streamline execution of trade marketing campaigns.

• Market Intelligence: Monitor consumer behavior, retail performance, and competitor actions, using insights to continuously refine strategies.

• Performance Reporting: Evaluate ROI on marketing initiatives and ensure all trade activities remain within budget.

• Merchandising & Product Launches: Ensure effective shelf placement, develop merchandising standards, and support innovative product launches with targeted campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Minimum 5 years’ experience in trade marketing or a related role within the CPG industry (coffee or beverage sectors preferred).

• 3–5 years’ experience in sales, with account management background considered a strong plus.

• Bilingual in English and French is an asset.

• Strong analytical skills, creative thinking, and a results-driven mindset.

• Proficient in Microsoft Office Suite (Outlook, Word, Excel); CRM or ERP experience is an asset.

• Excellent communication (verbal and written), interpersonal, and organizational skills.

• Professional demeanor, customer-focused attitude, and independent initiative.

• Valid Driver’s License with clean driving record.

• Willingness to travel up to 90%, including occasional evenings and weekends within the Ottawa area.