Technical SEO Specialist

Description:

• Utilize analytical skill set to close the loop on performance of recommended strategies and guide teams in improving and further optimization for SEO
• Support multiple lines of business including advertising revenue, ecommerce, and content
• Identify, communicate, and prioritize technical features and bugs to improve visibility in search, working in close collaboration with engineers and product leads
• Use data to set expectations and provide a feedback loop to stakeholders for committed product teamwork, including CMS support and site redesigns
• Design, build and support SEO reports across multiple data sources to monitor industry, algorithm, competitor, and search trends
• Document technical SEO point-of-view, best practices, and processes to scale the team’s expertise and thought leadership and educate product stakeholders
• Keep pace with SEO, search engine, and internet marketing industry trends and developments and report changes (and subsequent strategy updates) as needed
• Advise, collaborate with, and synthesize feedback from internal teams, to push for technical SEO best practices
• Use a variety of tools to monitor rankings, traffic, conversions, competitors, and link provfiles

Let's Talk About You:

• 3 - 5 years experience of International SEO and Local SEO strategies.
• Strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, Schema.org, etc.).
• Extensive web analytics tool experience like Google Analytics, Google Search Console, & Google Tag Manager.
• Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata, and site speed performance.
• Proficient technical knowledge of ecommerce technologies.
• Essential web development experience HTML/CSS/SQL/Python/Javascript.
• Experience in quantifying marketing impact and SEO performance.
• Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics.
• Demonstrated ability to create easy-to-understand and easy-to-replicate reports.
• A post-secondary degree in Business, Computer Science or Engineering or the equivalent experience demonstrated by progressive responsibilities.