Social Media & Paid Ads Specialist

Description:

Wildcraft Care, a Toronto-based natural skincare brand known for its clean, accessible, small-batch products, is hiring a Social Media & Paid Ads Specialist to join their growing digital marketing team. This role offers the opportunity to bring creative campaigns to life, elevate brand presence across platforms, and directly contribute to the growth of a purpose-driven business.

The successful candidate will be responsible for content creation, paid campaign execution, and social engagement across platforms including Instagram, TikTok, Facebook, and Pinterest. You will collaborate closely with the Senior Manager of Digital Marketing and a team of creatives to deliver thoughtful, trend-aligned content that resonates with the skincare community.

This is a hybrid role, with 2–3 days per week required on-site at Wildcraft’s West End Toronto studio.

Key Responsibilities:

• Develop and publish high-quality organic and paid content (Reels, Stories, videos, UGC, static posts)

• Manage and maintain a social content calendar aligned with brand goals and seasonal campaigns

• Support the setup and optimization of paid campaigns via Meta and other ad platforms

• Write compelling, on-brand copy for organic and paid social posts

• Collaborate with the marketing team on creative direction, campaign strategy, and brand storytelling

• Analyze campaign performance using analytics tools and optimize for better results

• Foster meaningful engagement with followers through DMs, comments, and community interactions

• Stay current on industry trends (skincare + digital marketing) and apply insights to content creation

• Capture original content (product shots, BTS, partnerships) at the studio or retail locations

• Edit short-form video content for maximum engagement across Instagram, TikTok, and YouTube

Candidate Qualifications:

• Minimum 2 years of experience in social media content creation for a B2C brand

• Demonstrated understanding of digital marketing and brand storytelling in the beauty/wellness sector

• Strong video editing and photography skills for content creation

• Skilled in writing concise, engaging copy in a consistent brand voice

• Experience managing content calendars and working with performance metrics

• Proficiency in Meta Ads Manager is a plus

• Self-starter with an entrepreneurial mindset, eager to experiment and take initiative

• Bonus: Experience running your own side project, small business, or content brand

Benefits Offered:

• Competitive salary ($65k–$80k CAD/year)

• Full benefits package

• Hybrid work schedule with flexible hours

• Employee discount on Wildcraft products

• Relaxed dress code and collaborative office culture

• Team events and summer hours for improved work-life balance