Social Media Manager

Description:

Ontario Lottery & Gaming Corporation (OLG) is seeking a Social Media Manager to lead social strategy and execution across key platforms such as Facebook, Instagram, X, YouTube, Snapchat, and Reddit. This hybrid role requires a dynamic, customer-centric candidate with strong knowledge of sports, entertainment, and betting culture. The successful candidate will contribute to both paid and organic initiatives, act as a key subject matter expert within the social media and paid media team, and collaborate with internal teams and external agencies to manage campaigns, performance analytics, and community engagement.

Key Responsibilities:

• Strategize and execute both organic and paid social media campaigns for OLG and PROLINE/+

• Manage and publish content calendars; optimize ad trafficking

• Monitor and engage with online communities to enhance consumer relationships

• Collaborate with stakeholders and agencies to manage timelines, content quality, and messaging consistency

• Lead agency teams to drive innovative, results-oriented execution

• Support customer service social media teams and after-hours brand monitoring

• Track and analyze KPIs, campaign performance, and customer sentiment via social listening tools

• Attend and represent the brand at live events (occasional evenings/weekends)

Required Qualifications:

• 3–5 years of relevant experience in social media strategy, content creation, campaign management, and analytics

• Strong understanding of creative brief development and execution workflows

• Budget, agency, and vendor management experience

• Strong verbal and written communication skills

• Proficiency in digital tools and platforms for campaign planning, execution, and reporting

• Bachelor’s degree or diploma in social media marketing, digital marketing, or communications

• Knowledge of the regulatory environment, sports betting, and gaming preferred

What OLG Offers:

• Flexible hybrid work model

• Defined benefit Public Service Pension Plan

• Variable pay performance-based incentives

• Family-friendly policies and an inclusive environment

• 24/7 access to professional learning resources

• Meaningful public impact: OLG’s profits are reinvested to benefit Ontario residents

• A diverse, inclusive culture committed to equity, openness, and authenticity