Social Media Coordinator

Description:

THE ROLE

As a social media coordinator at Works Design, you are passionate about getting the message out. You think in headlines and dream-up taglines. You’re a storyteller and know how to use words, images and the digital environment to capture people’s attention and create excitement. You have a passion for social media and digital marketing and a keen interest in learning about sector trends and best practices. You are a strong writer, on point with Tweets, posts and blogs, familiar with a wide range of communications technologies, and excited by the opportunity to build your skills and work closely with clients.

THE DAY-TO-DAY

• Develop daily social listening reports for risk mitigation and stakeholder sentiment
• Assemble web and social media metrics decks
• Curate engaging content for various social media platforms (e.g., LinkedIn, X, Facebook, Instagram)
• Supporting the Social Media Manager with writing outlines and/or initial drafts of both short- and long-form content (e.g., posts, blogs, newsletters, etc.)

THE IDEAL CANDIDATE

• Degree or diploma in advertising, English, marketing, communications or another relevant field
• 1 – 3 years’ experience with social media marketing or content development
• Familiarity with social listening and a working knowledge of Facebook (Business Suite), LinkedIn, X, Instagram, YouTube and Vimeo
• Hands-on experience with social media management tools (e.g., Sprout Social, HootSuite, Sprinklr)
• Understanding of social media analytics using both social media platforms’ native insights and other data insight tools (e.g., Google Analytics)