Social Media & Content Manager

Description:

Athlete Prep is seeking a talented and driven Social Media & Content Manager to lead its digital content and brand storytelling. This part-time contract role is ideal for an experienced content creator who understands athletic culture and can produce compelling content that resonates with high-performance youth athletes.

As the Social Media & Content Manager, you’ll play a critical role in turning raw content into visually and emotionally engaging material for Instagram, TikTok, and Facebook. This position offers the flexibility of remote work with a preference for candidates based in Toronto.

Key Responsibilities:

• Create, edit, and publish 3–5 pieces of content per week across Instagram, TikTok, and Facebook.

• Transform raw media (photos, video clips, quotes) into polished Reels, TikToks, carousels, and stories.

• Write clear, concise, on-brand captions that reflect the performance-oriented voice of Athlete Prep.

• Maintain a simple content calendar aligned with training sessions, program launches, and other key events.

• Monitor and respond to basic DMs and comments, or escalate more complex messages as needed.

• Track engagement, analyze performance, and make data-informed suggestions for content improvement.

• Optional: Support promotional campaigns through email or web copywriting.

Ideal Candidate Profile:

• Proficient in content creation tools and platforms (Instagram Reels, TikTok, Canva, etc.).

• Demonstrated ability to write and communicate in a fast-paced, no-nonsense tone.

• Self-starter with excellent organizational skills and minimal need for supervision.

• Experienced in managing or building brand/influencer accounts.

• Culturally attuned to sports, fitness, and youth development environments.

Preferred Skills & Tools:

• Experience with editing software like CapCut, Adobe Rush, or Final Cut Pro.

• Ability to occasionally shoot or direct content (not mandatory).

• Background in sports performance, fitness coaching, or youth programming is a strong asset.