Senior Product Marketing Manager

Description:

• Develop i-Sight’s unique value proposition and continuously optimize positioning and messaging to our target segments as you learn from market feedback across audiences and industries.
• Cultivate customer insights to build personas, customer journey maps, and lifecycle marketing strategies.
• Serve as marketing’s product expert who knows the product roadmap, shares customer insights with Product, and takes point on sales enablement, feature release communications, and launches.
• Collaborate with marketing peers to create awareness and interest in i-Sight, ensuring that marketing programs, campaigns, content, website pages, product information, keywords, etc. all hit the mark.
• Lead sales enablement strategy and execution to equip our Sales team with a drumbeat of content, including pitch decks, product overviews, toolkits, guides, battlecards, videos, and product demo assets.
• Evolve our email marketing and in-product touchpoints to drive initial product adoption, usage, value realization, retention, and expansion. Inform efforts with continuous analysis of product usage data.
• Develop a customer advocacy program to fuel success stories, testimonials, case studies, and referrals.

Who We’re Looking For

• 8+ years of product marketing experience, ideally including recent B2B SaaS.
• Proven track record of developing and delivering go-to-market plans.
• Self-starter with a bias towards action, results, visibility, and well-managed projects.
• Strong learning orientation with demonstrated results as an inquisitive problem solver.
• Skilled at talking to customers and cultivating working relationships.
• Data-driven marketer who strengthens their intuition with large amounts of data and customer insights.
• Outstanding storyteller who is skilled in writing and has a good eye for design.
• Creator who can produce a wide range of internal and external collateral that stands out.
• Performance-focused and accountable to the KPIs related to their work, especially ROI.
• Proficient in Salesforce, Marketo, WordPress, Google Analytics, and Pendo (or similar tools).